Hi, my name is Chris and welcome to my one-stop marketing and communications shop called GrooGrux Creative! I am a father of two and a big Dave Matthews Band fan. In an interview, Dave Matthews once said that 'Groo Grux' meant "something that was happening, something that was cool, something that was amazing," and in my spare time I like to create some cool and amazing things too!
I’m a content specialist, designer and search engine optimizer. I have worked for the Ottawa Senators Hockey Club, two marketing and design agencies, I've run two businesses, I design and sell t-shirts online and I am currently the Director of Marketing for a Toronto-based insurance company.
I am wickedly passionate and designing websites and logos, creating ATS optimized resumes, writing content and auditing search engine optimization for websites is my jam. I love working with lots of different people and lots of different people love working with me too!
So, welcome to my little spot on the web. I encourage you to explore my services, read up on my experiences and contact me for your projects.
Have an idea but don't have the time or resources to write your own content or create your own website?
Whether you are looking for a single landing page, or a multiple page website, I can help you with content creation, web design, domain purchasing and web hosting.
If you are looking for a brand new website, a website refresh or just an online resume or business card that is desktop, tablet and mobile ready, then look no further for affordable, professional services.
Did you know that 75% of resumes go unseen by employers? I review your current resume and interview you to create an Applicant Tracking System (ATS) optimized resume.
Most companies utilize an ATS to manage their recruiting and hiring process, including job postings and job applications. It organizes and makes searchable information about job seekers. I use technology that uses artificial intelligence to extract keywords from job descriptions to optimize your resume. Your resume will get more interviews; the rest is up to you and how you wow the interviewer!
Well researched and professionally written, I have 15+ years of writing website content, op-ed pieces, speeches, blog articles and social media posts. I have written for the Ottawa Senators, Gold Bar Whiskey, Henderson Security, Palladium Insurance, Requis, Horizant Solutions, Xactly Design and Advertising, Insurego Brokers Inc., the Centre for International Governance Innovation, Gladwin Self Storage, The Record, University of New Brunswick, University of Waterloo Imprint and many more.
Planning a fun family outing or a big event once we no longer have to social distance ourselves? I've created logos and t-shirts for a number of different clients for events and family trips. I even sell some of my designs online at theenvyofyourfriends.com, so check it out and buy a t-shirt if you like my designs!
Website Search Engine Optimization Auditing
Most websites are not properly optimized with keywords, meta descriptions, optimized images and have broken links and images.
Using one of the most advanced and up-to-date website search engine optimization auditing tools out there, I review your entire website and determine the factors that are negatively impacting your site's 'searchability' on the web.
My audit report is in-depth and detailed, giving you the exact problems and links to fix. Most websites issues can be fixed at an hourly rate.
Social Media Creation/Scheduling/Posting
Do you have a small business that needs fresh social media content? Have ideas but no method to post them? Are you still one of those businesses yet to embrace Instagram and Facebook for promoting your products and services?
I've been writing social media captions, designing and scheduling social media posts for over 5 years and I'm fully capable of taking your business to a different level.
From images to video production, captions to engaging with your audience, I can manage your social media feeds.
Video Production and Ads
Using some of the coolest video production software, I create explainer videos, fresh social media content, videos for websites, blogs and YouTube, plus advertisements optimized for Facebook (16:9) and Instagram (1:1).
Tools That I Frequently Use:
Adobe In Design